Most visual projects do not stop at the shutter. An image is captured, then selected,
edited, prepared for a particular use, and often printed, framed or displayed before
anyone considers the job done. Each of those steps has its own requirements, and each
one can undo the work of the step before it if it is handled in isolation.
TrueFocus Photography Ltd supports clients who need photography, video, editing,
printing, framing, physical displays, digital delivery, and complete visual media
project coordination — so the brief that starts the project is the same brief that
governs the finished files and the finished prints.
That coordination is the point. Knowing at enquiry stage that an image will end up as
a two-metre display panel, a product listing thumbnail and a framed gift changes how
it is lit, how it is framed in camera, how it is retouched and which files are
prepared at the end.